The Realm Of Branded Merchandise Is Evolving
The way we connect and communicate with brands is shifting. They’re becoming an addition to our personality and a way to signal others our values and beliefs. So what does that mean for your next promotional campaign?
The way we connect and communicate with brands is shifting. Brands are more than a featureless company we buy things from. They’re becoming an addition to our personality and a way to signal others our values and beliefs. Good brands are creating a lifestyle or community beyond the product or service they provide.
So what does that mean for your next promotional campaign? Continue reading to learn some of the latest trends in the branded merchandise domain and the must-knows so you don’t get left in the dark.
Quality Exceeds Quantity
An age old argument. With younger age groups opting for a buy less, buy better approach.
So what does this mean for your merch? Well, sometimes less is more. Consider narrowing the focus on who is receiving your merch and instead buy higher quality (especially if you’re targeting Gen Z or Millennials).
No Longer Only Freebies
The former ways to get someone to don your branded apparel was much more difficult, let alone getting them to pay for it as well. Nowadays people are throwing money at their favourite brands to be seen in their logo, but that doesn’t mean you should stop giving stuff away. Big household names have gigantic brand awareness, but if done correctly small brands can find success selling promo merch as another revenue stream.
Make Your Products Insta Worthy
In the age of social media, generating something that people want to share is going to amplify your business. The digital world is moving fast and you never know what the future will look like. Certain trends are going to stick around whilst others won’t, and if you want to be up to date it’s something that you’ve got to be aware of. There are going to be many opportunities to collaborate with the physical and digital world.
Purpose Driven Promotion
It’s now more important than ever to put thought into what you’re giving your recipients and make it personalised to their tastes to make you stand out from the crowd. What are your target recipients goals, will it become a staple in their lives? This is all key to finding the perfect product and the right message.
The Verdict
Branded merch is only becoming more popular. If done right your brand will elevate and capture your target audience. Brands are becoming more than just a logo, they are representations of values and a conversation starter. Having a tangible representation that makes up your merchandise helps to build your brand’s story.
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