Top Tips to Market Your Business Using Branded Merchandise For The New Year

Building a company's brand recognition gets tougher each year. The current economic environment makes it necessary to create brand awareness for your company to attract not only customers but also top employees and viable customers.

Building a company's brand recognition gets tougher each year. The current economic environment makes it necessary to create brand awareness for you company to attract not only customers but also top employees and viable customers. One useful technique to attract new customers and clients alike is the use of promotional products that are useful. There is a variety of promotional items to consider when making sure your company name is top of mind for 2022.

Match Your Promo Products With Events

Promotional products shouldn’t be watered down novelties that sit around in office storage for most of the time. Efficiently use the right promotional products to plan around events that you can link together with your brand as well.

Think of an industry-specific event, such as the anniversary of a successful product launch. By implementing enough creativity, many events can turn into opportunities to use promo products. Thinking ahead lets you design products that people will not only find tangible, but something associative with something they enjoy.

Connect With Niche Audiences

By now you should know what your target audience does, what they like, what they’re into. So why not create products that will be appreciated by them more than anyone else?

For many audiences, their personal interests feel like something that makes them part of an exclusive membership.

Anyone can use a branded pen or notepad, and these are good options for a general audience. However, high-quality branded items tailored to a specific sector such as healthcare, education and so forth will be something that’s valuable to your target market in particular.

Create a Rewards Program

Your branded products can become part of a company rewards or loyalty program.

Many competitors offer rewards programs that involve discounts and giveaways. So why not follow suit, making some of those giveaways your top branded products?

To strategise this well, allow people to see what they can work towards. For example, the customers who rack up the most loyalty points in a given month could be placed into a draw for a highly sought-after branded item. These items can be anything from tech goods to big giveaway packages.  

If customers can see for themselves the goods they’re working towards, together with what they’ll get along the way, you have more than likely found a new, active member of your loyalty program.

Promote Products on Social Media

One final tip to use your promo products wisely is to promote your social media accounts alongside them.

Think tactically, you know what you want the end outcome to be. Print whichever social media link you want to promote on the product itself. You could also bring people to the social media page using a QR code, or give out your branded items only after they follow the desired account.

There is always numerous techniques to choose from when using promotional products to drive new customers to your business. This is just to kick you off. With a little creativity, these products will open up all kinds of new opportunities for your company.

Want more tips or support? At AIM we provide a comprehensive portfolio of sales tools and marketing resources to support you to promote your business to it's full potential. Find out more by clicking below.

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Reece Vickerage

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