It's Time To Start Marketing These Products

Tapping into specific events and themes is a great way to show that your business is as relevant as it is on-the-ball, whilst people begin to pick up where they left off in 2019...

It's Time To Start Marketing These Products

The outbreak of covid-19 has completely reshaped everything that the last 16 months was going to be about, the promotional products industry being just one example. Yet, as the smoke clears and businesses are beginning to emerge from lockdown, many people are still at a loss. Challenging concepts surround the industry, most notably which steps you should be taking within a post-lockdown world to help your promotional products business thrive again. Brands need to prepare for the world after coronavirus to be drastically different than the world as it was at the end of 2019, and they need to be ready to adapt to those differences quickly now that our freedoms have arrived.

One of the best ways to embrace this is by planning ahead with your product lines and considering where current trends stand. At present, people will start spending a lot of money on leisure and fun, as they have been bored trapped in their houses and will want to enjoy their newfound freedom. As a result, there will be a surge in spending that will boost demand for promotional products businesses which you need to take advantage of. With many occasions looming that were either non-existent or cancelled last year, such as Halloween, Christmas, Conferences and Events, now is a good time to start marketing products towards these themes as people will be picking up where they left off in 2019. Continue reading to see which of these products are right for you, and begin implementing them into your marketing plan today…

Halloween Products

Tapping into seasonal events is a great way to show that your business is as relevant as it is on-the-ball. Retail expenditure on Halloween products in the UK more than doubled between 2013 and 2019, rising from £230m to £474m, and during restrictions and lock downs last year, the spooky season was still a massive hit on social media with the hashtag #Halloween2020 featuring in over 963.7K posts proving there is still a massive demand in this area. With restrictions now lifted, now is the time to plan your marketing gimmicks! Match your campaign with Halloween inspired items, capitalising on products such as imprinted candles, glow in the dark items, custom flashlights Halloween masks and more. Or maybe consider offering some ghostly treats to encourage and reward purchases in the lead-up to Halloween.


Stress Pumpkin

0.749299 514732bs300


Christmas Products

It’s the biggest, festive season of the year, where people always look forward to receiving gifts. This gives you the opportunity to plan and leverage your exciting promotional benefits, sharing the spirit of generosity and demonstrating kindness towards your target market, as it’s all about the kind thoughts as well as the gifts. Promotional items are the way forward when looking for low-cost yet charming, festive products. A well thought out, branded Christmas gift makes your business memorable, whether it’s a fridge magnet, an advent calendar, personalised mug or Christmas cards, spreading the Christmas cheer is a great way to thank someone for being your customer and remind them of your business. Not only do they make good presents for customers and prospects, but also for employees to thank them for a job well done over the past year.


 Desktop Advent Calendar

0.446554 438132bs300 


Products For Events & Conferences 

There is no replacing the ability to meet in person and network during events and conferences. This is why branded event merchandise and event giveaways are perfect for giving your business an advantage over your competitors, at trade shows, consumer exhibitions and other UK held industry events that are beginning to resurface. There’s something for everyone, whether you want those extra, decorative details on your stand with items such as banners, to capture the attention of passers-by. Or simply want some memorable promotional event giveaways, such as t-shirts and event freebies like keyrings and promotional bags, to leave a lasting impression with your potential customers. Similarly, business cards, branded pens and USB sticks are efficient and functional promotional products to offer at an important conference. Overall, these items are not only effective in promoting your business, but functional for day to day use as well.


Supersaver Foto Ballpen

0.390870 160855bs300 

Top Products For The Rest Of This Year

As you gather your final thoughts, take a quick look at the top trending products based on sales value for the rest of this year, that would also be perfect tie-ins with the events listed above:

  • Advent Calendar
  • Cross Edge Gel Ink Rollerball
  • Lapel Badge (Screen Printed)
  • Lambswool Scarf
  • Cross Calais Ball Pen
  • A5 Notebook
  • Contour Light Ballpen
  • Durham/Cambridge Mug
  • Enamel Mug
  • Hand Sanitiser (Spot Colour Print) 


Enamel Colour Coat Mug

0.669470 541772bs300 

Lambswool Scarf

0.610640 387559bs300 

Hardcover A5 Note Book

0.609489 387055bs300 


Want more tips or support? At AIM we provide a comprehensive portfolio of sales tools and marketing resources to support you to promote your business to it's full potential. Find out more by clicking below. 

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